Production and rights
Official imagery is used only with explicit permission covering the page, credit, placement, duration and permitted commercial context.
Media and partnerships
A transparent route for rights-holders, tourism bodies and commercial partners
This page explains what the independent Casebook can offer, what it will never imply, and what must be agreed before material or commercial links are published.
Reviewed guide · Sources & corrections
Cambridge tourism
Practical visitor information remains useful without payment and links back to current official sources.
Affiliate partners
Commercial links are labelled at the point of use and never determine evidence, location facts or editorial conclusions.
Partnership evidence pack
- Independent and unofficial status displayed throughout.
- Public sourcing, spoiler, corrections, privacy and affiliate policies.
- Original fan artwork labelled separately from programme material.
- Rights concern review and temporary-removal procedure.
- Audience measurement will be shared only when real, privacy-respecting data exists.
Before any agreement
- Name the organisation and authorised contact.
- Record permitted assets, uses, credits and expiry.
- Separate editorial access from paid placement.
- Document tracking, data roles and visitor consent.
- Publish the relationship in language readers understand.
Contact status
The partnership route is webmaster@theludwigcasebook.co.uk. Do not send confidential production material or licensed assets until scope and handling have been agreed.
Artwork licensing register
A precise first request to the rights-holder
The first request is limited to three to five precisely identified assets. It is auditable, revocable and does not seek unrestricted archive access.
Requested assetIntended placementLicence boundary
One Series 1 key imageHomepage and Series 1 indexWeb display only
One Series 2 key imageSeries 2 trackerWeb display only
Two named episode stillsAgreed episode dossiers onlyCaptioned editorial context
Cast portraits · deferredNot included in the first requestSeparate performer and representative approval may be required
Christmas-special key imageSpecial file and news panelCampaign period to be agreed
The request should ask the licensor to specify territory, term, permitted crops, mandatory credits, takedown contact, social-preview use and whether commercial or affiliate pages are excluded.
Portrait request addendum
Five Series 2 recurring performers
The initial portrait request should name Ben Ashenden, Rumi Sutton, Mark Bonnar, Sian Clifford and Michael Wildman, and ask whether the same approved credit, crop, term and territory can apply to each profile. Until then, the directory remains intentionally text-first.
Enquiry routing
Press access is not an image licence
ITV's public contact guidance separates programme-information enquiries, archive material and picture publicity. The Casebook should begin by asking the relevant rights-holder to route a licensing enquiry; receiving a file or press link would not itself grant reuse.
Evidence pack
What accompanies the request
- Site purpose, ownership and public correspondence details
- Live URLs showing disclaimers, editorial policy and takedown route
- Exact image list, placements, dimensions and proposed credit
- Requested territory, term, crops and social-preview treatment
- Clear disclosure of present and planned affiliate activity
Approval before publication
The licensor sees the proposed use first
Before an official image goes live, the Casebook will offer the licensor its page placement, caption, crop, display size and credit wording for approval. Any changes outside the agreed use will require a fresh check.
Published controls